Privacy Policy for Flora's Touch
At Flora's Touch, we are committed to protecting the privacy and security of the personal data we collect from our clients, partners, and visitors to our online platform. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you engage with our services, including bespoke floral arrangements, event floristry, plant consultation, interior landscaping, garden design, flower subscription services, botanical art installations, and the propagation and cultivation of rare floral species.
We operate in compliance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.
Information We Collect
We collect personal data that you voluntarily provide to us when you interact with our online platform or engage with our services. This information helps us to provide and improve our floral and horticultural offerings.
- Personal Identification Information: Name, postal address, email address, phone number, and other similar contact data when you place an order, subscribe to a service, or inquire about our offerings.
- Transactional Data: Details about the products and services you have purchased from us, payment details (though we do not store full payment card details, only transaction records from our payment processors), and delivery information.
- Communication Data: Records of communications, including emails and messages, when you contact us for support, consultations, or general inquiries.
- Marketing and Preferences Data: Your preferences in receiving marketing from us and our third parties, and your communication preferences.
- Usage Data: Information about how you use our online platform, products, and services, such as website navigation paths, time spent on pages, and specific content viewed. This is typically collected via cookies and similar technologies.
How We Use Your Information
We use the collected information for various purposes, primarily to provide our services and manage our business operations effectively and lawfully.
- To Provide Services: Fulfilling bespoke floral arrangements, managing flower subscriptions, conducting plant consultations, designing gardens, and executing botanical art installations. This includes processing orders, deliveries, and managing client accounts.
- Communication: Responding to your inquiries, providing customer support, sending service-related messages (e.g., order confirmations, delivery updates), and informing you about changes to our terms or policies.
- Marketing: With your consent, sending you promotional materials, newsletters, updates on new floral designs, and special offers relevant to our services (e.g., rare floral species availability, seasonal collections).
- Service Improvement: Analysing usage patterns to improve our online platform, services, and product offerings, as well as developing new features and experiences for our users.
- Legal Compliance: Complying with legal obligations, resolving disputes, and enforcing our agreements.
Data Sharing and Disclosure
We do not sell your personal data. We may share your information with trusted third parties under specific circumstances, always ensuring appropriate safeguards are in place.
- Service Providers: We engage third-party companies and individuals to facilitate our services (e.g., payment processors, delivery services, IT and hosting providers). These third parties have access to your personal data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
- Legal Requirements: We may disclose your personal data if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).
- Business Transfers: In the event of a merger, acquisition, or asset sale, your personal data may be transferred. We will provide notice before your personal data is transferred and becomes subject to a different Privacy Policy.
Data Security
The security of your personal data is paramount to us. We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, alteration, disclosure, or destruction. These measures include encryption, access controls, secure servers, and regular security audits.
While we strive to use commercially acceptable means to protect your personal data, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.
Your Data Protection Rights (GDPR)
Under GDPR, you have the following rights regarding your personal data:
- The Right to Access: You have the right to request copies of your personal data.
- The Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
- The Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.
- The Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
- The Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
- The Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organisation, or directly to you, under certain conditions.
To exercise any of these rights, please contact us using the details provided below. We will respond to your request within one month.
Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
Contact Us
If you have any questions or concerns about this Privacy Policy, our data practices, or wish to exercise your rights, please contact us at:
Flora's Touch
17 Regent's Park Road, Floor 2
London, Greater London, NW1 7TL
United Kingdom